In Sept, Bing Ads discharged its Campaign Planner tool, which incorporates vertical and products trend knowledge, keyword analysis and competitive insights. This week, the primary update to the tool was discharged.
If you’re not already aware of this tool, i like to recommend taking your time and creating by removal into it. It’s placed below the Tools menu in Bing Ads.
Here’s an summary of what you’ll find:
This is the realm wherever you’ll see search volume trends on pre-defined business verticals and merchandise classes. With this update, you’ll currently compare search volume trends year-over-year or week-over-week.
You can additionally visualize search volumes by device and site from the last seven day amount, and acquire benchmarks like average CPC.
Below the chart is that the total variety of times the keywords within the vertical or product cluster were searched within the last seven day amount of Sunday to Sat.
The Network drop permits you to incorporate or exclude Search Partners knowledge.
The Keyword Tab can show you the highest keywords at the Sub-vertical or Product level you’ve presently elect with basic performance metrics (impressions, average CPC, etc) and search volume breakouts by device yet weekly amendment in total search volume.
You can additionally seek for alternative keywords mistreatment the search box.
The Competition Tab provides knowledge on up to twenty domains advertising within the vertical or product cluster elect. Metrics embrace ads coverage (impression share) and coverage share by best position, high of page and sidebar along side a mean position.