In the future, Google might price the accuracy of your content quite the standard of your backlinks, per a paper (PDF) recently revealed by researchers among the corporate.
New mortal reports that Google is functioning on a system wherever it will verify the trait of a page not by UN agency is linking thereto, or what number incoming links it’s, however by the quantity of facts it contains.
A score, referred to as a Knowledge-Based Trust score, would be computed for every page by cross referencing the content with facts hold on in Google’s data Vault. The data Vault could be a information of two.8 billion facts extracted from the online, and is that the primary supply of knowledge behind the boxes that seem on the correct aspect of some searches.
There is lot of facts contained on a page, the higher it’ll rank. In instances wherever few facts are found on a page, Google can check the accuracy of different content contained on the location to see however well it will be sure overall.
In early tests, the analysis team says the Knowledge-Based Trust score has been ready to faithfully predict the trait of lots of websites. This sounds spectacular on paper, and I’m certain the SEO community would appreciate another to links as a ranking signal; however this idea leaves Pine Tree State with plenty of queries.
For example, not each web site exists to report facts, thus however can trait be determined in those cases? Well that’s once the analysis paper says Knowledge-Based Trust isn’t essentially a replacement for current ranking signals, however a supplement to them.
I’m conjointly involved regarding pages written around new technology and new discoveries, with info that hasn’t nonetheless been entered into Google’s data Graph. If Google began to believe Knowledge-Based trust to rank sites, wouldn’t it then focus extra effort on rewriting and change the data Graph?
That question, and lots of others, aren’t answered within the report — however I think a lot of info can surface as Google continues it’s testing.