Defining the Scope
We initiate the project with a series of interviews with the founders to understand the requirements and objectives. We bring in our mobile development specialists to define the initial architecture, conduct tech research, identify Success Criteria, initial Objectives and Key Result Areas (OKR), Key Performance Indicators (KPI) and identify challenges.
We consider and plan for multiple factors like information architecture, mapping user journeys, wireframes, navigation flows, animations, transitions and create prototypes to deliver an immersive mobile experience.
Our mobile app development team takes over at this stage and set up sprints simultaneously to work on front end development and backend development. We work on several elements like defining core logic, database, navigation flows & behaviour & test the processes to deliver a high-performance mobile app.
Once the app is thoroughly tested and due for release, our app search optimisation team and app development team collaborate to integrate necessary marketing collaterals like videos, graphics, and content with optimised keywords that are necessary for the launch. Our digital team will plan and deploy a launch campaign which is crucial in the early days for the app to generate organic installs and trend it.