Mobile app marketing is a wholesome strategy of how you interact with your target user all through the lifecycle - when they hear of your app, to them downloading the app, and till when they use it regularly. The process is a crafted, planned and phased approach.
Like most processes, our process for the best app marketing strategy begins with a detailed market research. We analyse if there is a high demand, the operating system and specifications, your category competitive index, space and how other apps in a similar matrix are faring. This will give a good idea on what to expect, and which direction we should steer our campaign towards.
User base Acquisition
This is the first step where the user interacts with the mobile app. Since the primary idea behind building an app is to get as many users to use it, acquiring the customer is crucial. We use customer acquisition strategies like marketing through social media, real world incentives like giveaways, search advertising, store listings and paid promotions. These may sound easy, but in reality the marketing channel mix is quite vital, and to achieve the right acquisition it is very important that the right mix be employed. We calculate your cost per acquisition (CPA) so you have a detailed understanding and can plan business accordingly. Onboarding of the customer and further marketing efforts are strategised in this phase.
The next step after the users have their app on their device, it is important that they use it, and not abandon once they are on board. We chalk out an effective reach out, intuitive messaging strategy so we get the user’s attention through push notifications, in-app messages or message centre and banners. Once the user is activated, we formulate engagement and reengagement strategies.
User base Retention
The final and a continuous process in mobile app marketing and any other stream of digital marketing is user base retention. Metrics like the lifetime value of a customer, profitability of efforts put in, and the direction to take app in come into view. Strategies for retention include reaching out to customers who have abandoned carts if you have an e-commerce app, special customised content or sending discounts and coupons, updates on their connect and progress and so on depending on the kind of application and domain it is based on - the strategy will be different for a retail store than a gaming app. Our team of experts, with specialised app seo optimisation skills and data analytics, will provide insights of impressions created, outreach, actions taken and the overall success of the mobile app marketing with respect to the goal.