WordPress holds
the distinction of the world’s most popular CMS powering over 35% of the entire
internet. WordPress grows its share by the day, and many global giants including popular news sites,
and even e-commerce stores use WordPress as their preferred content management
system.
What started off
as a blogging platform emerged as a flexible, super easy to use and reliable
CMS with thousands of theme to choose from. Website management is as easy as
123. But with a good CMS, one also needs to look at optimizing the website for
Search Engine Result Pages (SERPs).
This is the tricky part, because Search Engine Optimization (SEO) has
become complex and complicated over the years, making many users wonder if it
is even relevant anymore as the algorithm keeps changing. That said, there is
reason for cheer – experts from the best WordPress development company in
Hyderabad are of the opinion that SEO works, and can help in desired SERPs.
WordPress SEO is in itself not a replacement for an overall SEO strategy, but
can greatly help SERPs.
When organic growth goes hand in hand with the rules of the SEO game, it
can only mean one thing – wonders for your business. With over 50,000 plugins to choose from, we
handpick 7 best SEO plugins for WordPress that work like a charm on your
web page's SEO.
Yoast SEO
Ask any CMS web development company in Hyderabad, and you are sure
to find Yoast SEO on their top plugins for WordPress list. This one gives you
many options and features that you can optimize for SEO as well as create great
content. Creating content can be a big deal when you are trying to concentrate
on other aspects.
Yoast SEO has features that help moderate content, check for readability,
and shows how it would probably rank.
We specifically love this plugin because it helps edit, suggests
improvements and even points at content where you can avoid penalties. And,
(yes there is more!) Yoast SEO has features like console integration, internal
linking and focused keywords. We call this a super plugin.
SEM Rush
SEM Rush is everyone’s favorite – a
great SEO and marketing tool. What makes it a must have if you use WordPress is
the whole toolkit of features which allows you to manage SEO, social media, PPC
and marketing all from one place.
You can analyse keywords for search
volumes, understand competition and strategize to outrank them.
SEM Rush also helps build identify your
target audience, and build great marketing plans or even borrow peer strategies.
Monster Insights
This is one tool to have in
your kitty for it is one of the very few that tracks specific user behavior. While
Google Analytics is invaluable it can be quite confusing to understand and
implement, which is what Monster Insights does for you. It helps understand how
your users and search engines view your web page, and you can track many metrics
like most viewed content, or where you get most referrals from, outbound links
and keywords.
Google Search Console tool
This one is absolutely free, and an
absolute must have. You cannot miss out on the valuable insights from Google
itself while trying to rank on it! Google Search Console tool can help
understand many things from if your web page is mobile friendly to If you can
find and fix malware quickly, to what search results throw up your web page most
often. Using Monster Insights, this one is a like a white t-shirt in your
cupboard – a must have. You get valuable insights like CTR, result position and
impressions, and traffic analysis.
Ahrefs
Ahrefs is one of the best WordPress SEO
tools for WordPress widely used by SEO experts and inexperienced business
owners alike. Ahrefs gives detailed performance insights that can allow you to
analyse your web page’s SEO alongside your competitors so you can strategize
better.
The best part about Ahrefs is the
detailed organic search reports it offers, and the backlink research options
that give you an insight into the backlink profile of any web page, along with
rank tracking, content research and keywords.
Link Explorer
This is a wonderful WordPress SEO tool
that helps with SEO research and link analysis. Explore lost links, spam score
and even understand domain authority with this tool. This can help plan a good
SEO strategy, and the compare link profiles can help you compare with other
competitor web pages and analyse better.
KeywordTool.io
KeywordTool.io is a free plugin that you can use even without an
account. We love it for its auto-suggestions in keywords, that are super accurate
and very useful. The keywords are gathered based on user preferences and so you
are sure to get results! You can even search keywords for
languages and locations or specifically for channels like YouTube and Instagram
and search engines like Google and Bing or to list better on Amazon or
Flipkart.
