The role of Whatsapp Business in Social Media Marketing

The role of Whatsapp Business in Social Media Marketing

Published By: Admin

Posted On: 18 Nov 2017

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Whatsapp has over one billion users across the globe. Of its one billion users, about 200 million are only from India. Many small and large scale businesses already use the Facebook-owned app to reach their customers by leaving their WhatsApp numbers on Facebook and other social media platforms. 

Whatsapp has announced its new app called “Whatsapp Business” which is now in a testing stage; this will help businesses to connect and communicate easily with its consumers ensuring authenticity. By using this, India is getting a step closer to enabling m-commerce .Several Indian startups were part of early pilots for WhatsApp Business like online pharmacy 1mg and ticket site Bookmyshow.com. 

WhatsApp is also attempting to strike into digital payment services in India. Since the time the law of Demonetisation has been passed by Government of India, November 2016, there has been an immense growth in digital transaction volumes in India, including credit and debit cards, mobile banking and m-wallets and UPI. 

According to Economic Times, In February, WhatsApp co-founder Brian Acton had a meeting with IT Minister Ravi Shankar Prasad in order to discuss about ways in which Whatsapp could contribute to India's vision for digital commerce. He also added that the company is keen to understand how it could contribute more to the vision of Digital India. 

With all these coming in, one would surely want their company presentation to be as impressive as possible. For which he would need marketers who would put in content just as what it should look like, graphic designers to design banners and logos just so accurate that it directly showcases your business on point. A research analyst to study the functionalities of these newly introduced apps who tries them and makes sure to make the most of them for your business.

An insight driven Digital agency like us would give you a complete guide and look of how your business would look in just a few months and help you achieve your goals at the earliest with least possible investment.

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